![]() An average NFL broadcast lasts well over three hours, yet it delivers a total of only 18 minutes of football action. Simply put, there’s not a lot of actual football in a football game. ![]() Our findings reveal that while different sports produce wildly different broadcast experiences, NFL broadcasts are among the most interrupted and least action-packed broadcasts of any sport. Our goal was to understand the makeup of the most valuable properties in sports - live game broadcasts - and to map out how these broadcasts vary across different sports. We watched dozens of broadcasts across all major sports and charted every second along the way. We examined the nature of pro sports broadcasts as part of the sports analytics course we taught last semester at the University of Texas. The big game hasn’t just become the nation’s most popular sporting event it’s also become America’s most important and most-watched television broadcast, an annual extravaganza that showcases our love affairs with both athleticism and capitalism. Around 100 million Americans will tune in this Sunday to watch Super Bowl LIV.
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